Rebecca Minkoff x Nordstrom

 
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Anjni won a nationwide contest hosted by Rebecca Minkoff in partnership with Nordstrom Stores to have her design featured for the “Next Big Artist” contest campaign.

Rebecca Minkoff is a designer known for her namesake global fashion brand. Minkoff was looking for an artist, model, and photographer coordinated through Tumblr to present during a new campaign for New York Fashion Week 2014. Not only was Anjni’s design selected out of hundreds of entries but it also released nationwide in Nordstrom stores as a tee-shirt and tote bag.

She decided to evoke the essence of the “Rebecca Minkoff Girl” with sharp crystals and floral into a fun graphic digital print. She felt like it perfectly embodied the strong feminity of the Rebecca Minkoff brand. The soft blue and pop of orange also happened to match the runway collection and became a quick hit at the Nordstrom stores.