Bombay Sapphire

The #StirCreativity campaign spotlights different designers and artists for Bombay Sapphire’s brand’s commitment to champion the arts through their different activations through out the year.

One of the campaigns is to have different artists design the packaging of their iconic blue Gin bottle. Following strict brand guidelines and a prompt that asked for each designer to use their background as inspiration. The prompt also asked for a vector illustration format that incorporated the logo in the center.

I used inspiration from a trip to the blue city of India, Jodhpur, where I ran into some beautiful peacocks. The peacocks and peafowls were perfect subjects to cover the box in an interesting way. I made sure each panel of the box had a part of the detailed print across it.

The initial sketch