Kali Active is a leading fitness accessories brand specializing in boxing and kickboxing gear. The brand started after Anjni, the founder, realized there wasn’t any gear that offered elevated design and quality leather products for women who enjoyed boxing workouts for fitness.

Using unique print designs and specialty leathers, the brand became popular amongst fight fitness enthusiasts and carried in gyms like Equinox and Rumble NYC nationwide.

Tennis Sportswear and Open AI Case Study

I recently have been using open AI software platforms to see how it can be integrated into design workflows within different industries, like sportswear. As a sportswear print designer ideating and processing images for print design does take up a good portion of time and I wanted to see if MidJourney, an open ai image generator, could cut this time in half.

I also used 3d software within this process to outline my case study as clear visualization has become key to help solidify apparel lines and communicate with production. Below is some of the process of the work.